Rearview, Social media + playlists = organic impact

TL;DR
863.89$ that brought us: 162,752 streams (79% organic push from Spotify).

Our Process

Rearview are a LO-FI beats duo that had a great success story when it comes to building a relationship with the Spotify algorithm with our strategy.

First step: We’ve build a social media conversion based campaigns that would drive traffic to their latest EP release.

After few days we saw that there is a good growth rate and the the Spotify algorithm starts to kick in day by day with 1% growing from the Spotify algorithmic playlist. and that’s how it looked like after 3 weeks:

From that point we know that the next best step in order to scale the numbers up would be to integrate a privet owned playlist from the same musical genre.

After 12 Months

From Jan 1st 2022 Rearview got into 518 private playlists and the Spotify algorithm could recognize that this song has a great listening rate and that the algorithm can push even more.

And even after a whole year the Spotify algorithmic is pushing their music.